Concept development

Together with our customers we identify the business opportunities and challenges and develop concepts according to this. The concepts include proposed digital solutions and best praxis.

Identify goals and purpose of the project

Together we develop concepts adapted to the purpose to be achieved!

Examples

Retail

• Increased sales
• Improved customer experience
• Inspiration
• Increased brand awareness
• Fast and efficient communication
• Increased traffic to website (drive traffic to a specific URL using your Digital Signage)
• Improved internal communication
• Wayfinding maps and room booking

Internal communication

• Improved internal communication
• Get employees to act on your most important messages
• Ensure that all employees receive information
• Ensure that all employees receive the information at the same time
• Pay attention to employees/coworkers
• Higher commitment
• Generate traffic to intranet
• Increased brand awareness
• Risk and crisis communication
• Wayfinding and room bookings

Measure and follow up

After evaluation we make changes and adaptations!

 Examples

• What is the objective linked to the measurement.
• How will you measure your goals?
• Determine techniques for measuring your KPIs metrics.
• Capture and analyze data and evaluate.

Define target audience

Together we adapt concept, content and sound according to the defined target audience’s behavior and habits!

Examples

• What does the target group look like, ages, income, type of living, hobbies, education etc?
• Does the target group vary over time of the day or days of the week?
• Do the target groups move differently across the surfaces in the store/premises?

Defining target audiences is beneficial for businesses in any industry. For businesses actively seeking to maximize conversion rates and, ultimately, overall sales and revenue, it’s an absolute essential.